It’s a photo opportunity with a difference #eyelovelondon

The London Eye has been the subject of millions of photographs in its 18 year history, but for the first time ever the iconic landmark is inviting guests to put themselves in the frame with the launch of #eyelovelondon.

By using the hashtag #eyelovelondon on social media, visitors to the famous observation wheel can now star in the London Eye’s new digital posters across Zone 1 train and Tube stations in the capital.

It’s a photo opportunity with a difference, where guests can not only share their pictures with friends, family and followers, but also with the millions of people who use London’s transport network on a
daily basis.

LONDON, ENGLAND – JANUARY 30: (Photo by David M. Benett/Dave Benett)
LONDON, ENGLAND – JANUARY 30: (Photo by David M. Benett/Dave Benett)
LONDON, ENGLAND – JANUARY 30: (Photo by David M. Benett/Dave Benett)
LONDON, ENGLAND – JANUARY 30: (Photo by David M. Benett/Dave Benett)

Celebrating its 18th year, the London Eye was, and remains, the only structure purpose-built for admiring the breathtaking panoramic views of the nation’s historic capital city from on high.

To celebrate the launch of #eyelovelondon, the London Eye hosted photographer David Bennet.

He is a celebrity and society photographer, captured images of daily magical moments, encapsulating the experience a trip on the London Eye offers.

To inspire guests to share their own pictures, Bennett’s collection of photographs will feature in an online gallery across the London Eye’s social media channels. #eyelovelondon runs this month.

For your chance to star in the campaign, tag shots of your memorable moments on the London Eye with #eyelovelondon on social media. If your shot is selected you will be contacted by the London Eye team to request your permission to use the image.

For more information and prices and to book tickets, go to


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