A nightclub club has teamed up with a pump-making company to hand out 1,000 rucksacks of essential winter supplies to street sleepers.
It was founded by life coach Denise Mortimer and the music club Ministry of Sound.
Pump makers Wilo donated its bright green branded rucksacks plus hoods, thermals, gloves, socks, hygiene products, books and food supplies.
More than 100 volunteers handed out the supplies on December 14 to those sleeping rough around London, as well as taking the time to stop for a chat, sing along and spread some Christmas cheer at a time of year that can be particularly lonely and difficult for many.
The Wilo Foundation supports a broad range of activities worldwide, including; water, the environment and technology, promoting young talent, enhancing intercultural understanding, and regional initiatives such as the Back to Kindness campaign.
David Williamson, Director of Wilo UK, said: “Back to Kindness is a great cause at a very significant time of year for the homeless and it was a pleasure to be able to support the team.
“The Wilo branded green rucksacks have become quite well known in the industry for being extremely useful and seemed like the perfect item to donate alongside much needed warm clothing.
“Our own charity, The Wilo Foundation, does a great deal of work for good causes around the world; ranging from supporting regional activity on a small scale to getting involved with global projects. At this time of year, charitable initiatives such as this really ring home the reality of Christmas for those on the streets to the Wilo UK team.
“This Christmas campaign is part of our efforts to give back to local communities and further afield, and we look forward to supporting more campaigns in 2020.”
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