Spotlight on Fashion: Brothers are making their mark

Two brothers from South London are giving back to the community through their clothing brand, Brixton Street Wear.

The family business was launched after Pete Adams, 43, was struggling to find something to buy his brother Daniel O’Connell, 44, for his birthday.

But inspiration struck and he had a logo specifically designed, which he had printed on a hoodie and a hat.

The design was in the shape of a record as a nod to Daniel’s earlier days as a DJ, and included the year he was born, the family initials and of course the family’s home, Brixton.

Clothing brand, Brixton Street Wear

Pete said: “It was a personal present for him, because our family are from Brixton – our grandparents moved here in about 1952.”

The original intention was not to launch a brand – but the clothes proved so popular with Daniel’s friends and family that they decided to start one up.

The result is a number of collections of streetwear, including tracksuits, hoodies, shorts, hats and bags sporting the original logo, as well as other designs.

The clothes are simple and bold, and suitable for all ages.

Brixton Street Wear

Pete said: “We roll out to most demographics. We’re in our forties, me and my brother, but we get people from literally kids all the way up to 60 year olds wearing our stuff.”

The brand has risen in popularity in the few years since its launch – even collaborating with Foot Locker to pay homage to Brixton Topcats player Jimmy Rogers.

But the brand is not about making money, and all the profits go to helping local people.

Pete said: “What we do with the brand is we take no money out of it.

“We’re not a charity or anything but what we’ve been trying to do, because of what’s been happening over the last eighteen months to two years, we’ve tried our best to help local community projects and charities

Daniel O’Connell donating to Brixton Soup Kitchen

“We’ve been going lots back where we can.”

This year, the company has teamed with up Resole, a community-led outreach organisation that takes donated trainers and restores them for those who need them.

Their work spans the social and economic spectrum providing footwear to the homeless, care leavers, unaccompanied refugee minors, vulnerable  and low-income families.

Brothers Daniel O’Connell (left) and Pete Adams

They also support established charities and organisations such as Centrepoint, Sutton council, Harp Southend, Brixton Soup Kitchen and Whitechapel Mission.

For this year’s Black Friday, Brixton Street Wear released their Giving Back collection – but instead of a discount for shoppers, 100 per cent of the profits went to Resole.

Pete said: “We’re not a charity and we don’t claim to be a charity. We’re just trying to help.

“As we’re building the brand, we’re trying to help everyone along as well. South London’s a big community.”

 

Pictured: Brothers Daniel O'Connell (left) and Pete Adams 

 

 


 

Please make cheques payable to “MSI Media Limited” and send by post to South London Press, Unit 112, 160 Bromley Road, Catford, London SE6 2NZ


Former Housing Secretary Robert Jenrick has encouraged everyone in the country who can afford to do so to buy a newspaper, and told the Downing Street press briefing: “A free country needs a free press, and the newspapers of our country are under significant financial pressure”.

So if you have enjoyed reading this story, and if you can afford to do so, we would be so grateful if you can buy our newspaper or make a donation, which will allow us to continue to bring stories like this one to you both in print and online.

Everyone at the South London Press thanks you for your continued support.


Leave a Reply

Your email address will not be published.