There’s fun in store for kids at ASDA

Asda Charlton’s Community Champion Caroline Pettican is set to host a BBC Children in Need fundraising event in the store on today.

The theme of the activities will centre around BBC Children in Need and Asda’s new campaign – the Power of Play, which champions the importance of play in child development and aims to inspire new ideas for play using everyday household items – and a little imagination!

Caroline Pettican said: “We would like to encourage everyone to come along and join in the fun. “This is Asda’s 17th year as proud supporters of BBC Children in Need and I’m delighted to host activity in Charlton.

“We’ll have lots of different games for adults and kids to get involved in, including tombola, Pudsey colouring in activity sheets and childhood favourite – noughts and crosses – as well as prizes up for grabs!

“The Community Board in store will also have eight Playcards, free to customers, which will show them how to create easy and fun games, to play with their children, from everyday items found in the supermarket.

“From making musical instruments and building dens to creating a farm scene and space station – we have it covered.”

To coincide with the Power of Play campaign, new research gathered online by YouGov on behalf of BBC Children in Need and Asda, has revealed playing on a computer, games console, tablet or mobile phone is the most popular way to play, followed by watching TV, according to parents and children.

More than half of parents said their children don’t play as much as they did when they were young and nearly three quarters of parents say they played more outside than their children.

Although 55 per cent of children say they prefer to play outside, over a third of parents said they felt that it was safer for their children to play indoors and 32 per cent said that there is more for children to do indoors nowadays.

BBC Children in Need’s chief executive, Simon Antrobus, said: “For some children, opportunities to play can be limited, and yet play is a fundamental building block in children’s development. Through the projects we fund, we’ve seen what a positive difference play makes to the lives of disadvantaged children and young people.

“Play can help children overcome challenges that they are facing, while also improving their confidence and self-esteem; increasing their physical activity; enabling them to build friendships; and helping them to develop social skills.”

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