Former Radio 1 DJ Maya Jama encourages people to shop local on a visit to Streatham

She’s the influencer and slightly more glamorous face of Crouchy’s Year Late Euros.

And former Radio 1 DJ Maya Jama was all over social media this week with her tartan suit – and 6ft 11in basketball boyfriend Ben Simmons.

But she has also been up the road helping a Streatham shop with a designer makeover, this time in slinky leather trousers and matching floral blouse.

The outlet, Healthier Without, in The High Parade, Streatham High Road, got a facelift as part of nationwide transformations to encourage people to keep shopping locally and support small businesses.

It had an interactive window display as part of Facebook’s call for people to continue to shop local and support small businesses.

Marjorie Watts, owner of Healthier Without, said: “I am delighted to have the opportunity to take part in a campaign which will allow me to share my eco-friendly values even further with my community.

“Since launching Healthier Without, I’ve been in a position to reach a wide range of individuals, spanning across various ages and social backgrounds, informing the importance of caring for our environment.

“I hope this exceptional window kindly created by Facebook will draw attention to even more passers-by.

“It has been amazing to see all my customers post-Covid and I’m excited for the foreseeable future to watch our small business grow, highlighting the benefits of zero Waste living.”

She and Maya unveiled a shopper-stopper window created by a world-renowned designer.

Marjorie, 57, wanted to raise awareness around sustainability within the South London community so in 2019 launched, Healthier Without, a zero waste store.

Coming from Caribbean, South American, Jamaican, and Guyanese descent, Marjorie wanted to combine traditionally available household refillables with produce catered to the diverse community based in Streatham.

Using pine wood found in and around Streatham, Jo created a wave using the material to symbolise a sea of change.

The window also incorporates the blue and green of nature to further emphasise Marjorie’s love for the earth.

Maya said: “I’m really excited to be working with Facebook and Instagram on this campaign.

“As a business owner myself I’m immensely aware of the challenges so many of us have had to face and the headwinds that are still ahead of us as lockdown restrictions ease.

“We’ve seen a big shift in people’s shopping habits but one of the things I really hope will continue to grow is people’s support and willingness to help small local businesses.

“I think the shopper-stopper window displays will go a long way to help attract attention from local customers and encourage them to keep supporting small businesses across the UK.”

Alongside these beautiful new designs, Facebook is also rolling out a 1-1 mentoring programme in Streatham.

Steve Hatch, Vice-President for Northern Europe, at Facebook, said: “We believe that small businesses deserve to be found, both on the high street and online through our free tools and personalised advertising.

“The past 16 months have been tough for small firms and many had to pivot to digital shops quickly so they could reach customers locally and further afield.

“These stunning window creations celebrate strong and resilient bricks and mortar shops who have used our technology to build their community.

“Our hope is that these transformations encourage people across the UK to continue supporting small businesses as things start to return to normal.”