Enjoy a multi-sensory experience at the TWIST Museum exploring illusions

Visitors to Oxford Street can enjoy the TWIST museum, a multi-sensory project which intersects the worlds of art and science in an exploration into theories of illusions.

TWIST, standing for The Way I See Things harnesses technology and art in an educational framework which aims to develop an understanding of the unknown world of subconscious through immersive experiences.

The idea was developed with experts from the worlds of art, psychology and neuroscience, including the Bureau de Change architects who helped to create a bold and playful design which combines vivacious colour with geometry.

Its educational aspect, bought to the fore by founder Yorgo Philippines, was largely based on the theoretical knowledge of Professor Fiona Macpherson.

Her research examines the nature of conscious states, hallucinations and imagination.

Upon entering the main exhibition area, visitors will be transported into different realms of illusion where they can both experience illusion and come to terms with the processes of reality.

The museum will have whole rooms devoted to grand scale illusions including Adelbert Ames Jr’s Ames Room which replicates the effects of shrinking and the Life Without Colour Room where visitors can experience a plain world.

For a heightened experience, The Sound Lab unlocks the sensory powers of ears and in the Kaleidoscope room visitors can enter an ever-altering dimension that reflects and reacts to their presence.

The museum opened in Oxford Street on November 16.

Picture: TWIST museum Picture: Dan Weill