‘The British pub scene has suffered’: Two friends launch app to revive London’s pubs
A new free pub finder app, which promises to change the way pub-goers search for their ideal pub experience, has launched this week
Tom Ireland-Life and Freddie Bermingham, both 24, thought up the idea for their app, Pub Club, when flat sharing in Wandsworth. Now the friends live together in St John’s Hill in Battersea.
Mr Bermingham said: “Our idea came about on a gloomy November Sunday morning when we wanted to find the perfect pub for a roast, with sofas and a fireplace and, of course, Sky Sports.
“After countless dead-end Google searches, we were convinced there had to be a more efficient way for people to find their desired pub.”
There are already more than 350 pubs across South and West London the Pub Club app, which is now available in both the Google Play and Apple Stores.
The founders’ are hoping to cover about 2,000 pubs across London by the end of the year.
Users can see anything from prices to wheelchair accessibility, from beer garden availability to cocktail and music offers and many more options.
Pub Club also benefits pub owners by helping to market their establishments, menus, and entertainment to regular customers and prospective visitors. Pubs can also track the number of views their pub is getting through the app, the number of people scanning their QR code at the pub and respond to reviews from their customers.
Mr Ireland-Life said: “The British pub scene has suffered a great deal recently due to the pandemic, 150 pubs in England and Wales permanently closed within the first few months of 2023.
“We are hoping that Pub Club helps not only punters but the industry itself by providing a new way to put cash in the till for both chain-based and independent pubs.”
To mark its launch, Pub Club is running an inaugural ‘Golden Ticket’ campaign from July, throughout summer.
App users who check into pubs between July and the end of September by scanning the bar-side QR codes, will have the chance to win an enticing prize of £100 bar credit.
Pictured top: From left, Tom Ireland-Life and Freddie Bermingham (Picture: Pub Club)
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