Frameless in action… a digital immersive arts experience

London’s first permanent digital immersive arts experience, Frameless, will open this autumn in the heart of the West End.

Frameless will offer visitors a culturally rich, immersive, multi-dimensional, entertainment experience within its London venue which covers 30,000 square feet.

The new attraction will be a multi-genre and multi-artist experience, featuring masterpieces from the likes of Cezanne, Kandinsky, Monet, Canaletto, Rembrandt and Klimt.

Laid out across four differently themed galleries, content will be multi-sensory and presented using 4K projection technology that will deliver high-definition images.

It will be housed within the newly developed Marble Arch Place.

Richard Relton, chief executive at Frameless, said: “A collective of incredible experts across an array of different fields have come together to create this one-of-a-kind digital immersive arts experience.

“Frameless truly encapsulates art being all around us and it’s very exciting to be a part of the ever-evolving, immersive entertainment market that’s growing so rapidly
post-pandemic.”

Pictured:Frameless in action – Picture: Jordan Curtis Hughes