SAMPLE brings best of London’s creators for a day dedicated to design and culture

Taking place at the newly launched design district, SAMPLE aims to provide a platform for fledgling and start-up businesses, many of which have gone on to be stocked in well-known stores and retail destinations across the UK.

Known to attract over 15,000 design-lovers from all over the world, SAMPLE will bring the best of London’s designers and creators across fashion, food, homeware, beauty, and wellness together with established SAMPLE traders and Design District tenants for a day dedicated to design and culture.

In addition to the shopping, eating and drinking, SAMPLE goers will enjoy resident DJs as well as a takeover from Melodies International, the reissues record label from Floating Points, who’ll be sharing undiscovered sounds and rare tracks from modern soul, disco and boogie. Selectors throughout the day will include Nariaki and Seiji Ono, providing a soundtrack to a day out on the Peninsula.

Visitors to the Peninsula can also discover the newest young artist commission for 2022 at NOW Gallery: Feeling Good by Joy Yamusangie.

A fictional jazz club showcasing a series of paintings on paper and fabric, inspired by the ephemeral conversations and moments inside the club.

Additionally, the Tide showcases incredible sculptural pieces by the likes of Damien Hirst, Gary Hume and Allen Jones.