Millwall announce new front-of-shirt partner on ‘long-term deal’

Millwall Football Club has announced MyGuava as their front-of-shirt partner on a long-term deal.

It is the Championship club’s first new front-of-shirt partnership since 2019 and the company will feature on the tops of the kits worn by the senior men and academy players.

“MyGuava is the ultimate payments platform app by Guavapay, a global fintech company, which offers
users a unified way to spend and manage their money,” said the Lions in a statement.

“The MyGuava app is designed to cater to the demand for a payments solution that does it all – from local and global payments, simplified card transactions, cashback on card purchases and splitting the bill with friends, through to more advanced
features, such as spend tracking and management of finances.

“The new long-term deal will also include limited-edition Millwall-designed MyGuava Cards. Launching later in the season to users exclusively through the MyGuava App, Millwall supporters will have the chance to get their hands on one of these limited-edition cards and win exciting prizes as rewards for daily spending with the card.”

Luke Wilson, Millwall’s chief commercial officer, said: “We are incredibly excited to welcome MyGuava as our new
official front-of-shirt and payment partner.

“With international interest in both Millwall Football Club and MyGuava growing rapidly, this is a fantastic time for our partnership to begin. Guavapay are technological innovators in the financial payment industry, so we’re looking forward to working closely with them on a variety of ways to enhance the fan experience across the duration of our partnership.

“Their long-term commitment to the club at this point in time also represents a fantastic indication of their faith in the direction the club is heading and the exciting possibilities our partnership can offer.

“Launching a bespoke, Millwall designed, MyGuava card also shows their dedication to ensuring our passionate fanbase is at the forefront of their commitment to the club, and able to take advantage of the benefits of this partnership. We’re looking forward to working with Grant and the rest of the team over the coming years.”

Grant Wyatt, head of partnerships at MyGuava, said: “We are thrilled to introduce MyGuava as Millwall Football Club’s shirt sponsor and official payment partner. This exciting partnership underlines our unwavering commitment to innovation and community engagement.

“Seeing the MyGuava logo on the team’s shirts is a moment of pride for us. We look forward to delivering cutting-edge payment solutions to Millwall Football Club and their passionate fans.”

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