M&S unveils ‘love your boobs’ art installation on the South Bank

Marks & Spencer has unveiled an empowering installation on the South Bank, to celebrate the uniqueness and “diversity of boobs”.

Female body casting artist Lydia Reeves paired up with M&S to create the installation as part of its “love your boobs” bra fit campaign.

The unique installation runs until tomorrow. It features the chests of 16 M&S colleagues that were cast at Lydia’s studio in Brighton.

The eight-metre square installation champions a diverse cast of women from across the M&S business, including Bra Fit experts and support centre colleagues, aged between 22 and 65.

Sixteen – the name of the installation – includes the cast of a woman who underwent mastectomy surgery and another who had a prophylactic mastectomy and reconstructive surgery to lower the chances of getting breast cancer.

Lydia Reeves, Body Casting Artist, said: “I’m really hoping that by showcasing these diverse boob casts it will encourage others to celebrate their unique bodies.”

Isabella Boxall, who features in the installation and is a Bra Fitter at M&S in Brighton, said: “The body casting was an experience I won’t forget and to see it come to life at the installation in London was amazing.”

Pictured top: M&S’s Sixteen installation on the South Bank (Picture: M&S)